Business performance is a research area that focuses on measuring and evaluating the success of a company in achieving its goals and objectives. This research area encompasses various aspects of a business's operations, such as financial performance, operational efficiency, productivity, innovation, customer satisfaction, and overall competitiveness. Researchers in this field use various performance indicators and metrics to assess how well a company is performing and identify areas for improvement. The goal of business performance research is to help companies make data-driven decisions to improve their performance and achieve sustainable growth and profitability.